A Photographer’s Eye.
A Designer’s Mind.

Surbhi Kaushik brings to Aucitya a way of seeing that was formed long before the studio existed. She spent a decade as a landscape photographer, travelling to over 25 countries in the study of light — how it transforms a surface across the hours of a day, how it determines the emotional temperature of a space, how it can make the same room feel entirely different in the span of an afternoon.

That discipline of observation — patient, precise, and trained on the real rather than the imagined — is the foundation on which the studio’s design thinking is built.

Her formal background spans a postgraduate degree from Srishti Manipal Institute of Art, Design and Technology, a diploma in interior design, and foundational studies in visual communication and literature. She has worked across design, photography, and brand — including tenures at Amazon and Gartner, co-founding GoodShotz Photography and The Blue Hour décor studio, and speaking at TEDx.

The thread running through all of it is the same: look with genuine attention, and let what you find determine what you make. Surbhi leads every project personally, from the first conversation to the final hour on site. She places the last object. She adjusts the curtain. The completeness of a space is only felt when every element is resolved in relation to every other, and she considers a project finished only when that completeness is real — not approximated.

Philosophy

Aucitya demands better decisions.

Aucitya — औचित्य — is a concept drawn from classical Indian aesthetic theory. It holds that every element within a composition must be precisely, inevitably appropriate — to its context, to the whole it belongs to, and to the life it is made for. The word resists easy translation. It is somewhere between rightness and fittingness: the quality of a space in which everything has found its correct place, and the effect of that is felt before it is understood.

Aucitya demands better decisions at every level of design — decisions rooted in the specific life a space is built for, arrived at through careful study rather than aesthetic instinct alone. A space designed with this principle might be richly layered, full of material and colour and accumulated detail. It might also be spare and unhurried. What determines that is the client, the context, and the quality of attention brought to understanding both.

The standard, in either case, is the same: every element must earn its place completely.

Mission & Vision

We translate the specific lives of our clients into physical space.

Every project begins with listening — careful, unhurried listening to how people actually inhabit their environments. The rhythms of a household. The working patterns of a team. The small daily gestures that a well-designed space accommodates so naturally they go unnoticed.

We design for those gestures: for the person reading in a bay window who reaches for their coffee without looking up, for the quality of stillness a room needs to hold at the end of a long day, for the way morning light should arrive in the first space a family moves through together.

Every project receives the full depth of our attention — from the first conversation about how a space is used, through every decision about material, proportion, and light, to the final resolution of the last detail. The brief is never fully understood until the space is complete. The detail is never too small to matter.

“To design spaces so precisely considered that they disappear into the lives of the people who use them.”

Vision

Team

The people behind the practice.

Surbhi Kaushik Founder & Principal Designer

Before designing spaces, Surbhi spent a decade capturing them. As a landscape photographer across 25 countries, she developed an atmospheric intuition for how light, material, and proportion create the feeling of a space.

Trained at Srishti Manipal Institute of Art, Design & Technology (PG) and the University of Delhi, with formative years at Amazon and Gartner, and co-founder of GoodShotz Photography and The Blue Hour décor studio. A TEDx speaker and painter, she leads every project personally from first conversation to final detail.

Bobby Joshi Co-Founder & Head of Client Experience

Bobby anchors the client journey at Aucitya, ensuring the process of creating a space is as refined as the final design. Currently serving as CHRO at Ample Group, he brings world-class operational rigour alongside the visual sensibility of an acclaimed travel photographer.

Founder of GoodShotz Photography and co-founder of The Blue Hour, Bobby operates at the rare intersection of executive leadership and artistic vision. His personal philosophy — to create and enhance light — informs Aucitya’s creative standards at every level.

— Lead Architect

Technical design, construction oversight, and spatial planning. We are looking for a licensed architect who believes that rigour and beauty are the same thing.

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— Materials & Craft Curator

Material sourcing, artisan relations, India’s craft heritage. The person who knows where to find the stone quarried in the right season.

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— Senior Project Lead

Site execution, vendor management, and client liaison. Ensures what was designed on paper becomes exactly what was imagined.

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— Lighting Designer

Lighting strategy, atmosphere, and technical specification. A room at 4pm is not the same room at 9pm. We need someone who designs accordingly.

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A practice built on attention.

A Photographer’s Eye.A Designer’s Mind.

Aucitya demands better decisions.

We translate the specific lives of our clients into physical space.

The people behind the practice.

A Photographer’s Eye.
A Designer’s Mind.